We stand behind our reputation and will continue to serve our community with the values instilled by our funeral directors.
After a decade of working for various funeral homes, Bruce MacArthur envisioned a new approach to the funeral process – one that put families and affordability first.
That is why Bruce co-founded Meaningful Memorials Funeral Service, known as Central Alberta’s affordable funeral provider.
Bruce began his career as a funeral director in 2001, employed by large funeral homes in the Red Deer region. During this time, he observed that many families no longer wanted a large, traditional funeral, nor were they willing to incur costs they could not afford. Families were placing less value on traditional (and often costly) features such as hearses, limousines, and lavish caskets. They no longer bought into the notion that in order to truly honour their loved one, they would have to spend large sums of money.
Bruce saw that families needed to be more aware of all options available to them. Often when entering a funeral home to make funeral arrangements, families are unaware of what to expect, what decisions they will have to make, what their options are or what costs they will incur.
Bruce had seen families make decisions based on cost rather than their actual needs or wants, as they were unable to afford the fees. Some families met with him thinking they could do nothing in the way of honouring their loved one because of the cost.
